One-To-One marketing platform

with bluetooth tracker

CARPOINT - MyConnect


MyConnect Carpoint is an enterprise solution for Carpoint, a car dealership.

The solution is integrated into a dedicated in-cloud platform, and shared by multiple showrooms for their marketing drives, but that’s not all.

Such solution is shared by multiple showrooms for marketing efforts, but not only.

The system has a Bluetooth tracker - MyTag - which communicates with the mobile device through the MyConnect application and online platform (iOS and Android versions).


As a marketing tool, the tracker enables customers to find lost keys or recall where their car was parked.

Through MyConnect, the dealer monitors individual maintenance scheduling, MOT revisions, insurance or servicing, besides providing access to personalized promotions that the dealer may offer together with such services. Through the MyConnect platform, the dealer is able to develop one-to-one marketing campaigns for its customers, and it enables direct communication between the dealer and the owner and between the owners and their cars.